There are dozens of great tools out there that you can use to market your business without having to pay a cent.
I’m going to add a list here – it’s not definitive, but it’s a good guide and a great place to start. Where I’ve used affiliate links, I’ll let you know. Most of these tools have been tried and tested by my non-rigorous methods and probably been recommended to me by one of the many teachers and mentors I consult with.
If you have suggestions for the list, or bad experiences, please let me know.
Build your List
Simple WordPress plugin that can be quickly and easily configured to collect names & emails from a web form, send out automatic replies and build a newsletter.
When I found this I automatically turned off a paying CRM and autoresponder that I had spent thousands of dollars on. True, I felt like a bit of a dill having wasted so much money, but I forgot all of that when I literally loaded the plugin and sent my first email within 30 minutes.
You can see the web form in my side bar, receive a quick email from it by signing up or head over to www.mailpoet.com yourself to try it out.
Build your Platform
You need a website to build a true home for your ideas, your IP and your plans for online marketing domination.
WordPress is an easy to use platform that is free, maintained by some very clever people and used by millions.
You can even host your site for free on WordPress.com – saving you time, hassle and money. If you own a domain, and have hosting WordPress.org guarantees that their installation process will be up and running within minutes. (It’s true, I’ve completed hundreds of installations)
Supercharge your experience by using a paid framework like Genesis.
Spread the Word
JetPack is one of those beautiful plugins that can make you look like a marketing ninja, without overly complicating your life. I use it’s Publicize feature to easily send new posts to selected social media accounts.
Plus they have a bunch of cool features that can streamline your posting and boost website performance.
Install the plugin direct from your WordPress dashboard and follow the prompts to configure and complete the setup.