If you’re not already creating content for your brand or business, then you should be. If you’ve already started, or are about to, then you’re probably looking for a structure to maximise the impact of your blog, article or presentation.
This simple, four step method is one of the simplest I know. It’s easy to remember, it quickly outlines why your article is important to the reader and it answers the top questions that spring to mind in your audience’s mind as they read your title.
This structure was taught to me by the world’s #1 webinar marketing guru & prolific content creator of smart, sexy content pieces – Taki Moore.
It’s based on the four questions most people want to know… Why?, What?, How? and Now?
The 4 Questions People want to know about the thing you are telling them
If there’s a secret to this, it’s answering four obvious questions that people ask when they read your blog title.
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The Four Questions
Ask yourself, “Why do I (your target audience) need to know about this information right now?” Compelling Why’s include case studies, anecdotes or statistics.
Now explain “What” your concept is. How To’s will include an explanation of what the process achieves by solving a problem outlined in the Why intro.
Your ‘How’ section includes specific instructions or strategies to achieve desired goal or outcome in step 1.
The last section is where you explain what to do now. This includes immediate action to take, your Call to Action or how to access the product you may have just reviewed.
This structure can be used for teaching a concept, reviewing a product, writing your weekly blog, or pitching to a client. (I’ve used it for this blog.)
If you found this useful, please like, share or tell me how it can be of use to you and your content creation strategy.