Google’s existing Keyword Tool is due to be shut down “in the next few months”, but the good news is that they are replacing it with the new “Keyword Planner”.
This is what you need to know about the differences between the two tools.
Why are they doing this?
The new tool aims to establish a better link between your keyword research and your Adwords account, and thereby make it easier for you to spend money in the process.
This is done by providing a simulator to show you how much money you might earn, based on traffic, for each keyword.
What’s different in the new Keyword Planner?
1. Multiple step Wizard
Steps you through the process, based on what you want to do:
- Search for keyword and ad group ideas
- Enter or upload keyword ideas to see how they perform
- Multiply keyword lists
Targeting and customisation settings remain the same as the old tool.
2. One click to copy keywords into your Ad Campaign from Results.
Simulator allows you to pick a bid range and immediately see projected Clicks and Cost for selected keywords.
If you have an active Adwords account, these results are calculated based on your actual account history.
3. Match Types
The old Keyword Tool required you to select a match type from : Broad, Phrase, Exact. Results vary grossly between each match, and selecting the wrong one could give you entirely the wrong impression of the potential of a keyword or phrase.
Keyword Planner has ditched both Match Types and the Global vs Local Monthly Search figures.
Instead, all results now show the “average number of searches” for this “exact match keyword” “based on the location and targeting settings selected”.
4. Local Monthly Searches from the old Keyword Tool are slightly different to the Average Monthly Searches in the new Keyword Planner tool.
The old tool selected results for “laptops and desktop” by default. If you wanted mobile results, you needed to choose that particular setting.
Keyword Planner now shows all results in the same figure.
That is average monthly searches from both mobile and desktops.
As the clever guys at SECockpit point out, “Google is setting a very clear trend, they want everything to be accessible from all devices”.
5. Cost per Click figures have also beed revised
The official Google statement about the difference is simply “the new figure is more accurate than the old one”.
Ah, thanks Google..?
So what should I do now?
The only thing stopping you from playing with the new tool might be signing up for an Adwords account.
Don’t worry, you can do this without buying anything, you don’t even need your credit card details.
Otherwise, the Keyword Planner tool is still accessible from the same place in your Google account, and you will be able to access the old Keyword Tool until it is removed. See the screenshot below.
How does this affect your keyword research?
I’m interested to know how this might affect your keyword research.
Have you found the new results to be more accurate?
Is the Keyword Planer easier to use?
Drop me a line via comments, and don’t forget to share or link this post if you found it useful.