It’s a new year, so you may very well have added “blog more” to your ‘To Do List’.
But it’s not that easy… and I know it.
Not only can hundreds of day-to-day tasks get in the way, but coming up with a good idea, and articulating it in a coherent and meaningful manner is not easy. It can be hard for professional writers, let alone business owners or service professionals in different industries.
But help is at hand.
Matt Church, Thought Leader has created a wonderful tool (and it’s free to use)
A few years ago I was introduced to a really clever ideas man.
Matt Church is a Sydney based presenter also described as “an instigator, motivator, disrupter, teacher, innovator and leader”. In short, he’s one of those really clever guys who can make your life easier and your workflow smarter just by sharing the same airspace.
Among many tools, his Pink Sheet is the one I use the most often. In fact, I think I’ve downloaded it from his site dozens of times.
Pink Sheets organise your ideas, so they are easier to understand
His ingenious template literally takes your idea and turns it into content that is ready to publish, and extremely coherent.
I’m not going to dilute Matt’s intellectual property by trying explaining it in depth here, but here’s a simple outline…
- Your idea starts as a Statement. This is like your thesis statement. One sentence that sums up your whole concept.
- From this follows an Explanation. Just as it sounds, you use this to expand the statement, lay out the parameters and make an argument for something.
- Then you want to create a Context for your idea. Use a Model or a Metaphor to illustrate or paint a picture that your reader/viewer can understand. Matt’s models are insane. If you want to know how to create your own custom models and understand the taxonomy of great models, read his book Thought Leaders. (Available from Amazon and for Kindle)
- From here you add Content. This includes any Studies or Stories that you can use to support your argument. They provide compelling evidence to believe your argument.
Matt makes his Pink Sheets available for free from his website. You’ll also find a bunch of useful information about “…Thought Leadership, becoming a Change Agent and leading your own Revolution.”
If you ever get the chance to see him speak live, don’t hesitate.