Anyone serious about their Social Media presence needs a plan, and behind any plan, there lurks the mother of all questions:
Now, before you start thinking about market penetration, brand awareness or generating leads, this is a different ‘why’. I’m talking about the *intrinsic why* of what you do what you do. This isn’t to do with world domination, money or impressive toys. This is what gets you out of bed in the morning, makes you sing in the shower and dream about tomorrow.
So let’s get started, and talk about *why* you do what you do…
For simplicity’s sake, and to easily translate this into a social media plan, we’re going to break down your *why* into five parts. Which is one for each business day of the week. If you want a 7 day plan, go ahead and choose seven words.
Choose 5 words that describe the essence of you and/or your brand. Choose words that you aspire to, that trigger something deep down inside that you want to share with the world. Think about how *you* want to make a difference. The only rule here, is to pick what is truly meaningful to yourself. If that means quirky, make it quirky. If it means grandious, or pragmatic, or anything else, make it so.
Note: At this stage, order is not important. I have listed my words in an Excel spreadsheet. If you’re not the Excel geek, just use your favourite moleskin notebook or sheet of paper.
Here is my list:
These five words will form the 5 foundational categories for your Social Media content.
The next step is to take these words and compare them with your weekly planner or schedule.
You are looking for any obvious connections, or times of the week when your audience may find them meaningful. eg. I tagged “Inspiration” as Monday – because I like to begin the week inspired. If you think Monday should be about productivity or goal setting, go ahead.
Now you have your week categorised and mapped out, it’s time to write your code.
List your words down the page, one per line, in the order you’ve chosen for your week.
Now write a few words to describe each of your categories. This can be a statement which calls you to action to do the thing your aspire to. eg. Inspiration = Be Inspired
It might be a few words which describe your desire behind the category. eg. Innovation = create something new, something better.
When you’re done, add some punctuation and flow your words together as a sentence or prose which encapsulates the essence of you and your brand.
Voila! You now have your code.
Here is mine:
to create something new, something better
because you’re curious about the world
want to reach out and touch it
and master this lifetime of yours.
Step 4 – Post it, Paste it, Share it
Now take your code, print it out or write it on a post it and stick it where you can see it, every day.
Don’t be afraid to let your code inspire you and shape your daily activities. One trick I use is to put it on a post-it note in that place in my office where I tend to stare off into space. When I become distracted, I am quickly reminded *why* I’m doing what I’m doing.
And in the spirit of Social Media, make sure you “Share It”.
Let your online contacts, followers, clients, customers, mentors, partners, friends, suppliers and even your family know the *why* behind what you do. When you let your community know what intrinsically motivates you and your brand, you extend them an opportunity to be a part of your vision. And you are inviting them to dream with you.