This brand new ‘Crack into Corporate’ logo is the face to launch a thousand health & wellbeing professionals into the corporate market. Not to mention passing on the benefits of a wholistically healthy lifestyle to thousands of corporate citizens.
Crack into Corporate is Australia's newest brand identity, thanks to the Creative Direction of eClaire9Design and talent sourced from across the globe via DesignCrowd.
Vie Wellness (Parent company of Crack into Corporate) were looking for a brand that conveyed "a balance of professionalism and dynamic personality".
Evoking the Intangible
eClaire Sowden worked with Director Chris McKenzie to refine the brief, going so far as to ask "If Crack into Corporate were a song, what would it be?".
eClaire explains the importance of the song:
"When trying to 'get' the essence of a brand, you encounter intangibles. Designers are the masters of bringing these to life, so my challenge is to understand my Client's unspoken aspirations for their brand, then communicate that back to the artist."
Once the song was chosen, the brief was submitted and the designs just came rolling in.
Over 100 Designs Submitted
Over the course of a week, more than 100 designs were submitted, and reviewed before being sent to the team at Vie Wellness. Despite the impressive entries, there was a clear favourite from the beginning. One designer just seemed to reach right into the brief and tap into exactly what Angela and Chris wanted.
With a few tweaks, the final iteration was born and the new logo was sent on to video production for it's first role as brand ambassador. You can check it out in action at ; Crack into Corporate online.
If you are a health & well-being professional wanting to 'crack' the corporate market, Angela is running exclusive workshops in Sydney & Brisbane this August. Check their website Crack into Corporate for dates and to register.