Are you receiving unwanted spam?
Is your email inbox or website enquiry form the subject of repeated attacks?
This week I’ve made spam management my task, and I’ve come up with some smart responses that won’t cost the earth and will also help speed up your WordPress site.
Case Study: A client with a wordpress website was getting 20+ bogus enquiries on their website every day. It’s the downside of the SEO work we’d been doing. His site was was getting attention, but a lot of it was unwanted.
The solution to this is two-fold. Firstly, we wanted to stop the client from getting notifications that another spam bot had completed their form, and secondly, we wanted to go to the root of the problem and contribute to eradication of spam across the entire web.
We use and recommend SendPepper and Office AutoPilot by the Ontraport team.
This site uses a smartform on the front page as a ‘Request for More Information’. Whilst we could easily add a standard CAPTCHA field on ‘Request for Quote’ and ‘Contact Us’ forms that were deeper in the site, the front page form sits in a column too narrow for the CAPTCHA field.
Captcha fields are at least 400 pixels wide, and there is no modification of them.
So our solution called for something smarter, that utilises the limited features of a SendPepper account.
The Maths Challenge
This is a simple question (eg. what is 5 + 3?) which a human can easily read, solve and respond to, but a ‘dumb robot’ will miss.
Robots are designed to dump random text into every field they encounter, so it is easy to catch them out with this kind of question.
Here’s what you do:
- Create a new field called ‘maths challenge’
- Add the new field to your form
- Make it *required
- Create two rules:
- Rule #1 = SUCCESS ie. If ‘maths challenge’ equals (correct answer) forward to ‘Thank you page’ & add tags and subscribe sequences.
- Rule #2 = UNSUCCESSFUL ie. If ‘maths challenge’ does not equal (correct answer), pass to ‘unsuccessful page’ and do not enter tags or subscribe to sequences.
- The ‘unsuccessful page’ should include a note explaining what went wrong and allowing a human to recognise how they can complete the form successfully.
This simple process is guaranteed to cut unwanted entries from dumb robots, whilst allowing real human responses to easily complete the form and subscribe themselves to your sequence.
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