What is a Klout Score?
In short, Klout measures your overall online social influence, on a scale of 1 to 100, with 100 being the most influential. (At time of writing, President Barack Obama has a score of 99) Your score comes from analysis of your engagement across multiple social networks.
This is really useful because although there is a lot of single network data out there, it’s often not comprehensive of your efforts across multiple accounts. For example, you might have incredible engagement on your personal Facebook profile or Instagram account and a mediocre following on Twitter, or low engagement on your blog. You could look at the stats from each account, but bringing them together to say something about your overall efforts is a bit far fetched. That’s why using your Klout score is handy, because it condenses all of this into one figure.
Why do you need a Klout score?
There will always be a group of gamers who see an opportunity to score anything as a challenge. I don’t need to explain this to you, and you’ve probably already skipped ahead to a link to rank your Klout score next to Justin Timberlake.
For anyone else, the Klout analysis can give you insight into how you are having an effect, and some tips on improving engagement with your audience.
The Klout Score itself, and the handy 90-Day Score History can be used to measure online social media efforts, blogs or campaign activity.
###90 Day Score History
By tracking blog posts and social media activity, you can look back across the last quarter see how your Klout Score reacted.
Say you hook up Instagram, and spend a month snapping pics and experimenting with tags. (Exactly what I’ve been doing) Each like, follow or comment is tracked by Klout and will increase your score. It’s seen as engagement with your audience, and taken as a sign that you’ve influenced someone.
In personal Klout accounts, you’re shown significant moments in your recent history across connected accounts.
This acts as a snapshot of your best posts, photos, tweets, blogs, etc. Having it all in a single thread makes it easy to spot where you’re engaging your audience the most effectively.
If you’re trying to work out whether to spend more time on Facebook or Instagram in order to reach your audience, take a look at ‘Your Moments’. It’s so much easier than flicking between screens, trying to count likes on different posts, and weight comments against likes, etc. Let Klout do the number crunching so you can just focus on creating content which your network appreciates.
I’m running some experiments on Klout right now, so this series will be developing.
If you have questions about your score or how to get your Klout up and running, just comment on this post.
Until next time – happy Klouting :)