Canva.com – Be a designer, without a kern in your world. (That’s a design joke in case you missed it)
I’m due to go on a break in exactly one week, and even though we’ve all known about it for a good eight months now, there are still a dozen jobs to be done, and plenty more that I’ve declined over the past few months.
One of the things clients are worried about missing are design services. It’s a happy thing for most that when you hire me as a marketer, you get a designer as well.
Hidden benefits to having design chops on your team.
- Designing a website? Need a profile pic, banner, header image, custom icon, logo… any image that isn’t clipart?
- Want to create a professional layout for an existing email without buying an off the shelf HTML template?
- Want to match your brand colour across all your collateral?
- Want to create a workbook for your next event?
- How about branded images for your social media schedule?
I could go on, the list is huge and to be honest, I probably don’t even know the real frustrations of not being a designer. :)
So how do you overcome this problem without doing a trade and buying or subscribing to hundreds of dollars of professional software services a year?
The answer may well be Canva.com.
Canva offers quick DIY Design solutions
I’ll walk you through getting started.
- First impressions are good. You can signup within 10 seconds using your Facebook account or nominate your own email & password.
- Your are directed straight into the dashboard area and greeted by the 23 Second Guide. (Yes it really is that fast)
The guide really is that quick, and it calms the nerves immediately by showing just how easy the process is. A few clicks and drags and you’re publishing in no time!
Use pre-made templates to go even faster
One of the big time consuming elements of design is knowing what size to make a file and understanding the layout that will create your desired end result.
The Canva template library is designed to overcome this issue so easily that you’ll be calling yourself a designer in another 23 seconds time.
Choose pre-made layouts from the dashboard area.
Extensive library of correctly sized templates
Or start a new design from the front page, choosing from a great range of useful templates, inc. social media posts and covers, blog graphics, FB Ads, Apps and more traditional print layouts like posters, business cards and invites.
Custom design sizes
Of course, if you have a specific requirement like a banner ad or website image, you can always nominate your own custom sized design.
The only drawback here is that you’re limited to pixels, which are not suitable for print material.
Never forget to save…
Back when I worked in design rooms and prepress houses, the dignified air of design-wizardry was often punctuated with very undignified wails when an unstable Mac crashed. This would be followed by a chorus of “did you save?”, “how much to think you lost?!”. There would be an agonising wait as the machine was re-booted, programs opened, fonts re-loaded and the file in question found. The file’s owner would often wait with their head on their keyboard, trying to calculate exactly how much time they may have lost, which intricate web of Photoshop filters or styles they had conjured to finally create that effect…
Anyway, I think Canva has been created by people who have felt that pain.
They save for you. Automatically. Without you even knowing it.
Lucky you. ;)
Super simple publishing options
Deciding how to save your file, share it, upload it or generally get it where you need it is also dead easy.
Still feeling nervous?
Canva really is a beautifully designed product, right down to the confidence-building, ‘gamified’ Starter Challenges.
If you’re reading this and still thinking ‘I can’t do that’, take the challenge. It’s more of a step-by-step, interactive tutorial than a challenge. Which is a really lovely way of teaching your customers to use your tool and growing their trust as you do so.
Go on, become the Designer…
So you may still not know what ‘kerning‘ is, or care about historic fonts that have changed the world, but with Canva.com you can hide that pretty easily and be creating professional-looking imagery within minutes.
Has this been useful?
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